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How does a traditional agency adapt to 2.0 On ideasonideas.com Saatchi & Saatchi CEO Kevin Roberts answers some questions following an interview in BusinessWeek last December. On youtube I find an interview with him from a few weeks ago. It is interesting to see how a agency like Saatchi is struggling to keep up in the digital age. With Kevin Roberts it is all about Lovemarks. So now with all the new possibilities it is just about digital Lovemarks, isn’t it? What I miss in the intervi
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