From Content to Context

Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23. This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer. More on this in the following presentation from Mobile Mo

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